All post-war years the Mercedes-Benz company invariably was in the lead in a premium-segment. However in 80-90 years of the last century competitors have started to press gradually on a Mercedes-Benz, and in 21 century happens and at all impossible – in 2005 BMW has overtaken on sales of the main competitor. And following the results of sales of 2009 of a Mercedes-Benz has every chance and at all to fall on the third place in a premium-segment, having passed forward also Audi, «the German wave» transfers.
According to opinion of experts of the Center of automobile probes CAR, there are at once some reasons why the Mercedes-Benz last years has started to lose the positions. One of them is an insufficient quantity of new models. For example, the Mercedes-Benz late left in a segment of small crossovers, and models which would compete, say, with BMW X1, at "Mercedes" till now is not present. Besides, in CAR notice that recently the Mercedes-Benz gave not enough attention to the Chinese market which grows with great strides. And at Audi in China now very strong positions.
Mercedes loses the positions
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Rating : 4.5
Published :
Rating : 4.5